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Steve Jobs talks about managing people


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  • Ron C
    Ron C 7 жыл бұрын +7651

    Steve Jobs: "If you wanna hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to be run by ideas not hierarchy. The best ideas have to win, otherwise good people don't stay."

      JOHN NNADI 8 сағат бұрын

      Perfect narrative 👌 👏

    • Roe
      Roe 23 сағат бұрын


    • Kirke Gaming
      Kirke Gaming Ай бұрын

      Ye the NHS is run my hierarchy...

    • Fredrik
      Fredrik 2 ай бұрын

      Yeah, you shouldn’t need a rational for why the best ideas should win. In my experience the sort of people who do, are the kind you DEFINITELY do want in any position of power or leadership.

    • Luong Cuong
      Luong Cuong 2 ай бұрын

      The statement above is one of the micromanagement anti patterns

  • Augusto Galindo
    Augusto Galindo 2 жыл бұрын +4205

    “I contribute ideas, why would I be there if I didn’t?” An underrated quote that many people on group projects should know.

    • finmat95
      finmat95 7 ай бұрын +2

      You've no f***k idea how MANY people on group projects don't do that. They come at the end of the project just to put their sign at the end of the document.

    • Riadus Salehin
      Riadus Salehin 10 ай бұрын +1


    • Satoshi Nakamoto
      Satoshi Nakamoto  Жыл бұрын +1

      execution is everything

    • Jos
      Jos  Жыл бұрын +2

      Indeed, but I do think it’s more because of the environment they are in. People need to be able to tell their ideas and let them be heard. In a toxic environment ideas get crushed the moment they surface.

    • rabiile Omar
      rabiile Omar  Жыл бұрын +1

      if your ideas not recognized or given credit then dont , just do the job without much input

  • Tim Elderhorst
    Tim Elderhorst 2 жыл бұрын +949

    Steve Jobs was so far ahead of his time. Even now, 10 years later, many companies still haven't learned this.

    • joeconsumer
      joeconsumer 3 ай бұрын +2

      Like Musk Twitter for example.

    • Dezert Son
      Dezert Son 8 ай бұрын +5

      Your statement means nothing. Steve Jobs was not talking about dealing with the average worker, which he never did. He was talking about the top tier talent that could be trusted with ownership of a large responsibility. You don't get to experience this where you work because you aren't one of these people. No one cares about "collaborating" with you which is why you think it isn't happening.

    • Reptile XI
      Reptile XI 9 ай бұрын +4

      Even Apple don't operate this way anymore

    • Dadasaurus Rex
      Dadasaurus Rex 10 ай бұрын +6

      He treated his people like absolute garbage.

  • Kevin Down
    Kevin Down 2 жыл бұрын +296

    I had a chance to be a fly on the wall in a Steve meeting over an engineering issue with the iMac. The meeting got quite loud. People argued their sides passionately. I could see how this could be exhausting for someone who either wasn’t prepared or didn’t have a good grasp of their side of the argument. But I could see how someone could feel like they got run over in that setting. In the end I think the decision was the right one.
    My favorite thing about working for Apple was the incredibly smart people working there. I mean wicked smart men & women. No, I don’t count myself amount them. Every day I felt I had to elevate my mental game just to keep up. I wish everyone could work at a place like that once in their career. As for Steve my favorite quote about him is from an early Apple employee. “ He was the best boss I ever had and the worst boss I ever had.”

    • James Gadbury
      James Gadbury Ай бұрын

      Great quote 👌

    • Val
      Val  Жыл бұрын +1

      Beautiful quote

    • Kevin Down
      Kevin Down 2 жыл бұрын +21

      Mspec 507 The keyboard group was a separate group from my test lab much like the display group. I don’t know if they did any such testing. We did do reliability testing on the keyboards, mice, and touch pads and the engineer from our group would work with them and the project team on issues we found. We were focused more on long term mechanical reliability & new materials.

    • Al Hambra
      Al Hambra 2 жыл бұрын +10

      @Kevin Down Thanks Kevin for dropping us your experience working in Apple first hand. Just curious, apart from the jingles for the Mac in the sound lab, do they experiment on how the keyboard supposed to sound and feel, or any of those physical sound that the product made?

    • Kevin Down
      Kevin Down 2 жыл бұрын +35

      By the way, I ran a series of fan experiments in an Apple sound lab. The lab was setup like a professional music studio. I didn’t even know Apple had a sound lab. The fellow running the lab told me Stanley Jordan, jazz guitarist, recorded the original boot chime in that lab.

  • Lightwork Beacon
    Lightwork Beacon 6 жыл бұрын +67

    Steve Jobs was unique in the sense that he was not driven by hierarchy. So many managers are authoritarian and power-based. He allowed his staff to bring their abilities to the table in unique ways thus empowering them to be their best. In return, Apple thrived. Much like John Maxwell, he understood the power of his people.

    • S P
      S P Ай бұрын

      And today more companies are understanding this approach and integrating things like Agile ways of working which largely does away with hierarchical ways of working (while still functioning within the wider hierarchy of the business) - people have a greater freedom to be inquisitive, upskill, ask questions, and collaborate across projects and teams, irrespective of their title/rank. This way of functioning can be transplanted to work in society-at-large, and we are seeing this too in startups and small businesses growing to meet niche demands.
      It's not perfect, and it's highly dependent of self-interest, but it is a start in the right direction.

    • Daniel Lescott
      Daniel Lescott  Жыл бұрын

      Hello there! How are you?

  • Youness ZAIM
    Youness ZAIM 2 жыл бұрын +155

    In 2021, still watching your talks, learning from your thoughts, admiring your opinions and thanking you for what you accomplished. RIP Steve Jobs.

  • MacPro8CoreMan
    MacPro8CoreMan 11 жыл бұрын +34

    If only more people, not just CEOs; could embrace "the best idea wins".
    R.I.P. Steve

  • Mark Nosrati
    Mark Nosrati 2 жыл бұрын +172

    Steve was telling the truth here. Fun fact: he actually wanted to name the first major computer Mac Man because of his love for Sony and their success with the Walk Man. His marketing team talked him out of it and they ultimately named it iMac. The i stands for many things. Internet, individual, independent, etc. but it was also a vision for future products that would all have the i such as the iPod, iPad, and the iPhone. He’s right. You must always let the best ideas win. You never know where it will take you.

    • K Rel
      K Rel 16 күн бұрын +1

      @Happy Gilmore Well you know Ray Kurzweil is a mad man and wants to make an AI version of his dead father. I think my idea is rather tame in comparison. I think there are some ideas that should never be explored and theres a reason why people die. I dont think any technology or advancement that is based on cheating nature or fear of loss is anything good for humanity.

    • Happy Gilmore
      Happy Gilmore 17 күн бұрын

      @K Rel that’s pretty dark haha 😂 but there’s always a market for something like this just don’t know how much someone would pay

    • K Rel
      K Rel 23 күн бұрын

      @Devara FT What do you think of my idea of the iTomb where a camera is installed inside your dead loved ones' coffin and you can watch their corpse rot into a skeleton over the years while having two way audio as well so you dont even need to visit the grave site you can just watch them on your phone or pc if you dont have time.

    • Devara FT
      Devara FT 23 күн бұрын

      ​@K Rel the original was i as internet. But as Steve Jobs said it could be interpreted in many more ways and it stick. There are a lot "i" product come out after iMac like iBook, iDVD, iMovie, etc. Those came out before iPod. It's just basically being the Apple's brand without any meaning. The "i" itself become the brand not the abbreviation

    • K Rel
      K Rel Ай бұрын

      I think the reason it sells well is due to the psychology of the culture being individualistic and the product itself aimed as individual use and personalization its a no brainer why perhaps the subliminal of the "i" infront of the product works so well. I dont think it stands for internet because the original ipods were just music players.

  • Dave Talks Business
    Dave Talks Business  Жыл бұрын +78

    "If you want to hire great people and keep people working for you, good ideas have to win, otherwise people don't stay". It takes a certain amount of honesty and self-reflection to say that as a leader. It's not about being right, sometimes it's about allowing others the opportunity to even risk being wrong.

    • Jisal
      Jisal 9 ай бұрын

      I find this a excellent thought in leadership and teamwork.

  • Daniel Nichols
    Daniel Nichols 2 жыл бұрын +67

    I once worked for a Tech company with this mindset, the atmosphere in the place was amazing, never experienced it again anywhere. So many employers don't have a clue.

    • Big Hoss
      Big Hoss Ай бұрын

      @William Dawkins that’s what I’m saying

    • Matthew DeGennaro
      Matthew DeGennaro Ай бұрын +1

      Tech isn’t a proper noun

    • William Dawkins
      William Dawkins Ай бұрын +3

      So what happened that you are no longer with them?

  • Bill Ward
    Bill Ward 2 жыл бұрын +168

    As Ross Perot observed years ago, "you manage inventory. You lead people. ". When you manage people you limit them to your level. Instead, lead them to discover their own greatness.

    • triseebee
      triseebee Ай бұрын

      Nobody does this in the 2020s

    • Kaczynski
      Kaczynski Ай бұрын

      I have yet to have come across any "leader" in a management role. Everyone is just "managing" to stay afloat and nobody is in it to lead or develop their people

    • Dwight st. john
      Dwight st. john 5 ай бұрын +1

      @Richard Hammer which is where the "culture" kicks in.

    • Richard Hammer
      Richard Hammer  Жыл бұрын

      Tricky, if they're off doing their own thing, that's exceeding your own skill set (or level as you say), then really, you're not managing them at all...

    • Gudieve Ning
      Gudieve Ning 2 жыл бұрын +1

      Brilliant! So true.

  • Rodolfo Hernandez
    Rodolfo Hernandez 2 жыл бұрын +34

    I used to work for another phone company. Someday I came up with really good ideas about improving apps and performance overall... My manager read them all and start laughing. 1 year later another company made the ideas posible and they worked really well. Sadly all companies are run by hierarchy.

    • buenos
      buenos 7 ай бұрын +1

      hierarchy is protected by HR. For example the "360 degree retaliation system" they use prevents talented people from being promoted, as mediocre people slander all talented people to protect their own careers.

  • Lili A.
    Lili A. 11 жыл бұрын +200

    What an intelligent, eloquent man he was. Even this frail with terminal illness, he was sharp, witty and focused during interviews.
    RIP Steve Jobs.

    • F C
      F C 10 ай бұрын +1

      You are joking

    • sreeT
      sreeT 10 ай бұрын +4

      @ Chicken Boss. Presuming they were true, some may argue so what; he was always focused on recognising the best people with the brightest ideas and discarding those who insisted on being there out of longevity previleges. Which sounds romantic at the beginning, but this sort of mentality is exactly why the Gen Z people have a 5 second attention span. People can create smartphones but what is the ultimate objective? It's advancement of human ideology which surprisingly has gone the other way. You see people with their heads down browsing through their phones while something serious is happening to someone right next to them.

    • chrikke
      chrikke 11 ай бұрын +7

      @Chicken Boss he was extremely abusive towards his daughter, and ex wife. So i dont doubt he was also very rude towards his employees

    • Chicken Boss
      Chicken Boss 11 ай бұрын +6

      All of these things are true, but I also heard he was a nightmare to work with. Can’t tell you if that’s true, but rumors are rumors for a reason.

  • Special Android
    Special Android 3 ай бұрын +1

    An enlightened example of managing people in a creative environment. So many organisations do not get this right, which may deny them the competitive advantages that they seek.

  • AdamJKPunk
    AdamJKPunk 6 жыл бұрын +837

    His true talent was vision. He could see the future.

    • Fageheze
      Fageheze 9 ай бұрын

      And selling overpriced non-repairable phones to consoomer sheep

    • Gnomechild
      Gnomechild  Жыл бұрын

      @PEDRO LUIS CARDENES QUINTANA 4 years later still there are big brains like you commenting to this late ofc

    • Roman santiago
      Roman santiago 2 жыл бұрын

      He has haki of observation


      what load of BS.....he did not even know how to program..most overrated person in tech history...basically...stole the good techs' work and made it.....his own

  • Vince Carter-Black
    Vince Carter-Black 2 жыл бұрын +16

    Ah man I hope all my ex-‘bosses’ could hear this and learn from it. Good people will always leave your side if you run a business by hierarchy and ego, chasing money on its own is the easiest trap you can fall for. Pay extra attention to recruitment and listen to your crew!

  • Unc1ePhi1
    Unc1ePhi1 2 жыл бұрын +16

    This way of thinking & managing people was perfected at Apple at one time under Steve (IMO this is really what he should be known for besides his sales skills) - It's just really unfortunate that the consumer bar is now so low for what's considered "innovation" these days... that most of it is just gimmicks.

    • dodekaedius
      dodekaedius 4 ай бұрын +2

      You don't "manage" people, you manage things. You lead people.

  • Scallywag
    Scallywag 2 жыл бұрын +3

    That’s the key...good to excellent teamwork at the top of a company. I’ve seen a lot of times upper executives are siloed in their area and only worry about “their area” without understanding you have to worry about the company so you have to help one another and work together.
    It is amazing how this attitude filters down to the rest of the employees even if they don’t know it is happening.

  • The Godfather
    The Godfather 5 жыл бұрын +4

    I worked with a guy like that same mindset for 10 years out of Minnesota he was a general manager his team was just as Steve Jobs described I was a strong producer and loved my work of course last I heard he was a CFO for a large company.

  • Frank Bauer
    Frank Bauer Ай бұрын +2

    it would be a miracle if ceo's around the world not only talked and dreamed about being like steve jobs and all the other geniuses but finally started to be like that with themselves

  • Anil Seth
    Anil Seth 11 ай бұрын +2

    Mr Steve Jobs - Though you are no longer in this world but what you had done in Apple is not easy to replicate. Your ideas, thoughts, action plan are life long lessons to many future generations. You were incredible. Thank you for coming to this world and leaving such good imprints of life and business.

  • Steve Jobs World
    Steve Jobs World 2 жыл бұрын +11

    Steve Jobs is THE LEGEND and ive always been inspired by him to do something in life. hes been a big part of my life and a big part of the tech revolution all over the world. in fact i put in a lot of effort to make a channel where i try to put up almost all the things he has thought people. so that i can inspire others and keep him alive in some form

  • Sergio Accolla
    Sergio Accolla 6 жыл бұрын +10

    Steve Jobs is an excellent example of the kind of leadership style that promotes great culture - and Apple is a great example of how great culture translates into success. The aspects of culture he refers to here, namely effective communication, participation, trust, teamwork and liberty to express one’s ideas all contribute to how employees feel & make them want to work for this organisation, almost regardless of financial reward. These non-financial rewards are important in Higgs’ Total Reward Framework that, when applied properly strengthen psychological contracts between employees and their organisation. This is clear in loyalty, commitment and effort Jobs describes he is getting from his employees.
    So many organisations focus on the financial rewards only and neglect the real human factor, the intrinsic motivators of individuals. If we can tap into these and create a communal environment, I imagine we’d see far happier people and far more successful, profitable organisations with thriving organisational culture.
    As originally phrased by Peter Drucker, “Culture eats strategy for breakfast”.

  • Luca Viggiani
    Luca Viggiani 5 жыл бұрын +6

    He spent all day meeting with teams of people solving problems and coming up with ideas. What we used to call a committee. He just didn’t call them committees.
    Anyway, a remarkable man nonetheless. RIP.

  • Arik
    Arik 10 жыл бұрын +7

    Man this guy was amazing. I wish I had a employer like that. Ideas not hierarchy.

  • Lawrence Fält
    Lawrence Fält 2 жыл бұрын +1

    "You have to be run by ideas, not hierarchy. The best ideas have to win". A great quote to remember and live by, so glad I saw this video.

  • chelilandia
    chelilandia 11 жыл бұрын +16

    Steve Jobs was a man who shaped lives, who created new careers, who helped young & old creative people CREATE better and outstanding work, a man who had a vision that very a few human being from this century had the privilege to have and share with the world, Steve Jobs was more than softwares, laptops or phones, he was a visionary, a paradigm breaker, he was the kind of human being that was smart enough to know that we are born to follow our bliss, create and share. RIP Steve, Respect.Thanks!

    • Solexx X
      Solexx X 9 ай бұрын

      BS. He was first and lucky. Others created everything after the first apple computer.

  • Atlanta Guitar
    Atlanta Guitar 2 жыл бұрын +37

    From what I can tell, at least part of his method (even if it was unconscious) was to tap into the insecurities of people who needed validation. I saw the same behavior in those with difficult parental relationships who, nonetheless, sought parental approval even at the expense of their own health. It doesn't matter how smart you are, where you grew up, or your level of education - if people-pleasing and approval-seeking are (or become) part of your coping mechanisms then you will always be ripe for manipulation by others - particularly so in career selection and the world of work. By all means - set goals, challenge yourself and work hard but make sure it's for your own interests as much (if not more so ) than it is for those of others. Working for a "star" is overrated at least in my opinion. Just know why it is you do what you do. Also, please establish boundaries and patrol them as you would a prized possession.

    • Cristian Palmer
      Cristian Palmer 11 ай бұрын

      I can see you understand psychology maybe psychiatry besides sociology 😎👏✊ probably you know how it feels to people please and seeking approval too by your own experience as a child 👀😎🧘🏻‍♂️ Narcissism is out there praying on people pleaser who didn’t become self aware and didn’t learn to set boundaries 🤓🤓🤓

    • TheJeezab
      TheJeezab 2 жыл бұрын

      "I came not to be served, but to serve" - Jesus
      And the elite still hated him, but the folks loved him (although they were manipulated into killing him).

  • Leonor Rivera
    Leonor Rivera 2 жыл бұрын +1

    Jobs was the best communicator. He spoke clearly and straight to the point without any pauses but you know whatever came out of his mouth was well thought out.

  • Giorgos Ges
    Giorgos Ges 11 ай бұрын +7

    Trust is the key word. As it is in all human relationships: personal, business, family etc. It also seems as if Steve thinks of Apple itself as his greatest product.

  • NJTDover
    NJTDover 2 жыл бұрын +51

    Steve, you are sorely missed. You left us too early. In 2'26'' you just gave us a fantastic lecture on how to successfully run a company. That's why the giants like Boeing, Lockheed, GM and so on have been leapfrogged by SpaceX and Tesla in such a short time. I bet Steve convinced our Lord to ditch his PC stuff for cool Apple products.

    • CEO At Crystalsoft
      CEO At Crystalsoft  Жыл бұрын +2

      Worry not, Apple still uses his Chinese slave labor model. Works very well and Americans don't care!

  • Dim La
    Dim La 2 жыл бұрын +5

    The most important think he said was that he meets with every team to gather ideas. It means that even if you are at the bottom of the chain you can share your ideas with the CEO. So if this guy likes your idea, you don't care about some careerist manager thinking how to benefit best from this idea.

  • Joshua Morrison
    Joshua Morrison  Жыл бұрын +2

    This is a weird one because people clearly hated working for Steve Jobs. He was however, simply gifted at getting his way and writing his own history.

  • Ceecee 2017
    Ceecee 2017 2 жыл бұрын +9

    The difficulty lies in understanding creative people; they are not like the ’normal’ people, they think differenly and that’s their strength.

  • ChokSheak2 Lau
    ChokSheak2 Lau Ай бұрын

    Steve Jobs was so far ahead of his time. "The best ideas have to win. We don't organize by hierarchy". WOW!

  • Quotes Zone
    Quotes Zone 6 ай бұрын +2

    You’ve inspired so many. Thank you for being you, an amazing person.

    • Quotes Zone
      Quotes Zone 6 ай бұрын

      Rest In Peace. Congrats!

  • Seema Choudhri
    Seema Choudhri 2 жыл бұрын +7

    Wow... wonderful to trust your team... when leaders trust their people their self esteem blooms and they become so much more effective 👍

    • The Right Way
      The Right Way 2 жыл бұрын

      India me to almost har individual ke
      Soch -vichar ko dabaya jata hai

  • Krikthomer
    Krikthomer 11 жыл бұрын +9

    RIP Steve Jobs. A man who changed the world forever

  • gunnerzz11
    gunnerzz11 2 жыл бұрын +17

    "The Best Ideas have to win" That's absolutely brilliant.
    It's all too often that your manager tells you what to do, and his/her manager tells them what to do.

  • Sales SiteBoost
    Sales SiteBoost 2 жыл бұрын +1

    Fact is, GREAT people know how to organise themselves, others and resources to generate success. GREAT people are defined by experience and track record.

  • john goddard
    john goddard 7 жыл бұрын +1

    Steve Jobs is both praised and questioned over his leadership style. This short video is a great reminder to owners and CEO's wanting to grow their business through employing good people. Part of a great interview at a time when Steve was not well.

  • NotNot Jake
    NotNot Jake 2 жыл бұрын +3

    This clip provides insight into probably the most important characteristic of Jobs and my favorite clip from any of his interviews

  • Hazard00001
    Hazard00001 10 жыл бұрын +5

    This man is a true legend. And he speaks with so much passion.....

  • Ayman Aktifan
    Ayman Aktifan  Жыл бұрын +8

    Steve Jobs “If you wanna hire great people and have them stay working for you , you have to let them make a lot of decisions and you have to be run by ideas not by hierarchy. The best ideas have to win, otherwise good people don’t stay”

  • Davide
    Davide 2 жыл бұрын +4

    This guy mentality was 20years beyond others ! I wish you day more people could think like this especially in Italy ! RIP

  • Abhinav Kumar Singh
    Abhinav Kumar Singh 2 жыл бұрын +14

    Fabulously put “You have to be run by ideas not hierarchy. The best ideas have to win”

    • CEO At Crystalsoft
      CEO At Crystalsoft  Жыл бұрын

      Who's idea was the suicide nets at the Apple factory

  • Ashish Tripathi
    Ashish Tripathi 7 жыл бұрын +2

    Team work at the top management, which gives the motivation for others to work alike. Trusting others that they will come up with their part. yeah running a business needs a great deal of how humans behave, and yes he was good at it.

  • AKshay Raut
    AKshay Raut 2 жыл бұрын +10

    People sometimes forget that "you have to trust the others to come through with their work" does not mean "don't help the others and ignore their signals that they are stuck". That's when people feel the work as a burden.

    • Jay Sea
      Jay Sea  Жыл бұрын

      You’re mis hearing him.
      He hired self-manageable people from the get-go. The reality is, most people can’t manage them selves but expect trust nonetheless.
      Self manageable people get stuck every day.

  • etbadaboum
    etbadaboum 11 жыл бұрын +331

    "The best ideas have to win, otherwise good people don't stay"

    • Tiffany Larcade
      Tiffany Larcade 2 жыл бұрын

      I'll make sure to tell that to my 10 & 11 year old children JUST KIDDING BECAUSE I DON'T HAVE A FUCKED UP WAY OF THINKING SUCH AS THE PERSON WHO CREATED THAT STATEMENT. @ethadaboum it came from Steve Jobs didn't it? And if so.. nevermind just going to shut my mouth but some jobs aren't fair. As in they keep around the worker who makes tons of mistakes and does half ass work instead of someone who never takes breaks.

    • Istanbul
      Istanbul 2 жыл бұрын +6


  • Chris Skowron
    Chris Skowron 2 жыл бұрын +7

    I never ever get tired of listening to this man, thanks 🙏🏻 forever SJ. 👏🏻

  • Matty Ice
    Matty Ice 6 жыл бұрын

    I think his best skill is his personal management. I like when he says "the best ideas have to win", really humbling from such a successful person.

  • Phuong Thi Pham
    Phuong Thi Pham  Жыл бұрын +4

    His brilliance was devastating. I miss him being in the world.

  • Guy Michel
    Guy Michel 9 ай бұрын +3

    "You have to be run by ideas, not hierarchy. The best ideas have to win." This feels like the last gasp of the, believe it or not, counterculture philosophy. I miss him.

  • Charles Hart
    Charles Hart 7 жыл бұрын +73

    I love that phrase the best idea stays. Too many companies try to right the ship in the wrong direction.

    • NaturalBornSkeptic
      NaturalBornSkeptic 5 жыл бұрын

      It's a very important point. You need to have an organization that is conflict friendly in order for the best ideas to be tested in a positive way.

  • Lukethis
    Lukethis 9 жыл бұрын +1

    This guy is so innovative that he changed the world with it.

  • showlegacy619
    showlegacy619 6 жыл бұрын +168

    I'm surprised everyone calls this wise, when it's really the best way to lead a group.
    Take the example of the Macintosh team. There was a documentary about it how they developed it. The people they recruited were not exactly Steve Wozniak level of computer people, or the best at marketing, but they had a true passion, and shared the same visions as jobs did.
    Look at how Jordan Belford recruited people with the brain of a onion, with zero knowledge of sales. But they all shared the same enthusiasm and passion as he did.
    So to sum it up; You can hire the smartest, strongest, and fastest team the world has ever seen. But it's useless if those people don't share your passion, and have different reasons for being with you.
    You need the right people, not the best ones.

    • Zenthils
      Zenthils 2 жыл бұрын +1

      @Hans Peter Being logical isn't wise. Jobs' cult is something else alright.

    • Hans Peter
      Hans Peter 2 жыл бұрын

      "I'm surprised everyone calls this wise, when its really the best way to lead a group, therefore wise." Alright

    • Ava William
      Ava William 2 жыл бұрын +2

      Skills are cheap passion is priceless

    • spirittimber
      spirittimber 2 жыл бұрын

      showlegacy619 , i agree. There is only one way, and its a right way, nothing else is good enough.

    • Augusto Galindo
      Augusto Galindo 2 жыл бұрын +10

      Actually Steve hated “team b” players, he always looked for the best of the best, in his own words: A players like to be teamed up with other A players, not B players. And Steve was very selective for that. So his teams were conformed by the best people he could find. And there is also misinformation about Jordan, his right hand Doney (not sure if ai wrote it correctly) was a sales genius and a very smart person in real life, in his book, Jordan claims the movie made his friend a whole different person (of course for entertainment purposes). So yes, passion is important, but it is also important to get the most talented people you can find,

  • Carolina S
    Carolina S 2 жыл бұрын

    This!!! So simply put because that’s how simple it is to have a successful business. It’s all about the people culture, if you go in with big egos you will fail.

  • Rqm Shakya
    Rqm Shakya 2 жыл бұрын +1

    Never gets old. Always come back and I learn again.

  • Jay Sabra
    Jay Sabra 9 ай бұрын +1

    Collaboration, it's a word a lot of professionals use but not many truly know its meaning and practice it.

  • Liberty FILM
    Liberty FILM 5 ай бұрын +4

    Its always good to hear him..what an energy of change and innovation…

  • Samm
    Samm  Жыл бұрын +1

    What a great leader. Hats off to his vision. Miss you sir!

  • hakkan yildirim
    hakkan yildirim 2 жыл бұрын

    Sad to see him in this condition, we wouldn’t see any time soon such brilliant entrepreneur

    • RST
      RST 2 жыл бұрын +1

      have u heard Elon Musk ?

  • Minister of Defence
    Minister of Defence 6 ай бұрын

    0:00 collaborative company
    0:14 no committees; like a startup
    0:54 teamwork; trust
    1:28 What Steve does
    1:50 arguments; keeping great people

  • Lin Wai Hwa
    Lin Wai Hwa 2 жыл бұрын

    Steve is indeed a very confident on what he speak and he know it holistically as well as the fundamental of the ideas which is significantly great at what he convey

  • Mitch Murphy
    Mitch Murphy 2 жыл бұрын

    Good people is key. That is the hardest part of putting a team together and giving them autonomy. Hard to find good help these days.

  • Kitty Coats -Business Email-
    Kitty Coats -Business Email- 8 жыл бұрын +3

    Hi, I am Deanna I take Steve Woodland online class for Business Management at HCC. I really like this video touching on his company not having a committee. He also stated that if you want to hire great people, you would have to let them contribute their own ideas. This is very important because employees like to work for companies who would listen to the ideas they have.

  • Gogolando
    Gogolando 2 жыл бұрын

    Very well put. Today people do not realize this. Great leaders make others want to be great. Its the objective of the task that is boss in the end. All great leaders know this.

  • Ad Janat
    Ad Janat 2 жыл бұрын +265

    I like when he said : " Teamwork is dependent on trusting the other folks to come through with their part without watching them al the time " .... like my Boss do :/

    • Amir N
      Amir N  Жыл бұрын

      I am with you

    • vinjanderson
      vinjanderson  Жыл бұрын +1

      I think its true buttt.......you need to do du diligence before bringing them on the team, unlike my job, where if you don't watch the employees, they basically go hide, even at the expense of their own career. It's a real shame. How I wish I could trust them to do the work on their own lol

    • Parnam Saini
      Parnam Saini  Жыл бұрын

      @Kashif Ali You knew him well....you mean?

    • Kashif Ali
      Kashif Ali  Жыл бұрын

      Not only your boss mate, but majority of do, that's why people like SJ are few ;-) and not all bosses are like Steve Jobs.

    • Parnam Saini
      Parnam Saini 2 жыл бұрын

      Dev ...you sound happy. Am I glad.

  • DoctorDoom!
    DoctorDoom! 3 ай бұрын +1

    "to really manage individuals within a successful team , I throw my IPhone at their heads and yell I...O...S 5 times" - Steve Jobs

  • Duker Wong
    Duker Wong 5 жыл бұрын

    Without Steve Jobs, no Apple's growing. I never liked to see him worked to death. He is g great entrepreneurship, leadership and a very nice guy.

  • Lee Rothman
    Lee Rothman 2 жыл бұрын +1

    So very true. I had first hand experience of those with the egos running companies I'd worked for when behind the scenes I was making them more profitable. When eventually when they figured out I wasn't doing things THEIR way I ended up gone.

    • elizabeth denzil
      elizabeth denzil 4 ай бұрын

      Wow.... And that will be the end of them too very soon.

  • Ibrahim Hussain
    Ibrahim Hussain 2 жыл бұрын +4

    it's a shame jobs didn't live long enough to see how great apple has become RIP Legend

    • tugrul yakay
      tugrul yakay 23 күн бұрын

      It was in it's best times when he was alive

  • Stuart Holloway
    Stuart Holloway 5 ай бұрын

    Hiring someone and trying to dictate them is like going to the doctor, the doc tells you you need to stop eating junk food , and you saying you don’t agree. You have to trust that the person you've hired to do a certain job knows what they're doing. You have to be open to constructive criticism. Open and over communication is key. The best product should be the goal, never validating opinions or feeding egos.

  • Augustus
    Augustus 10 ай бұрын

    Good management means being good at delegating. The better you delegate, the better your company will be.

  • ShoSho
    ShoSho 2 жыл бұрын +1

    This startup I was working for let people run their own ideas but never facilitate the meetings or help newcomers get to know the business and encourage them speak up. They only hire family and friends. those who been there longer know the product better and speak up more. The new ones are clueless and have to catch up themselves and barely speak. I quit after 4 months. Steve got great points .

  • Connor Anderson
    Connor Anderson 2 жыл бұрын +1

    Great advice, great points. Too bad after he left, the company has left innovation at home and is now on their 18th iteration of the same product.

    • Connor Anderson
      Connor Anderson  Жыл бұрын

      CR Hill i didnt say that apple is not innovative. but what i am saying is that if apple makes the best most efficient processor and sticks it in their 20th iteration of a product they have, and all that innovation in the microchip development went into only making their product a little faster. waste of talent if you ask me. airpods? wireless earbuds arent really that special to me, but again im not saying that apple is not innovative. like my last comment, they're caught in a loop tweaking the same thing like automakers. Apple already innovated, they're going to ride out what they made as long as it will last.

    • Connor Anderson
      Connor Anderson  Жыл бұрын

      CR Hill no they probably would still make new generations of their best products, but there would be significantly more innovation than simply putting in more powerful components into the same device. they're in a constant state of tweaking the existing product like automakers.

    • Connor Anderson
      Connor Anderson  Жыл бұрын

      CR Hill too bad that list can be summed up with the 12th generation of the same laptop, and the upcoming 19th generation of the same phone. you also forgot to mention their best selling products which are adapters and cables for all their incompatible ports!

  • Saskia van Houtert
    Saskia van Houtert 4 жыл бұрын

    Positive feed-back works for employees, but sometimes you have to correct, and please be straight to eachother. To all APPLE-employees your doing a great job.

  • Frank Davis
    Frank Davis 2 жыл бұрын +5

    Steve Jobs was a great leader. I should know, I worked for Apple for eight years before starting my own business.

  • Vladyslav Tsaregorodtsev
    Vladyslav Tsaregorodtsev  Жыл бұрын

    It is interesting to know if Apple still works as a large startup or if something has changed since then.

  • W Ghost
    W Ghost  Жыл бұрын

    I adopt the same exact concept because i came to the conclusion of that is truely the best way to do it ''Simplicity Is Greatness'' #Respect
    Thank you for sharing

  • Santas Claus
    Santas Claus  Жыл бұрын +2

    _"You have to be run by ideas, not hierarchy."_ -Steve Jobs

  • Josejulian Lopez
    Josejulian Lopez 9 жыл бұрын +2

    I sure agree with him thats why he built a multibillion american company. Like him or not he paved the way to have the awesome products we have today, and push the creativity of all the companies involved in innovative consumer products.

  • aNDY SPRieL
    aNDY SPRieL  Жыл бұрын

    Trusting your folks. Knowing the talent of your folks.

  • Maria
    Maria 2 жыл бұрын +6

    100% agreed with Steve👏🏻👍🏻🌈
    He's a legend🇺🇸🇺🇸🇺🇸

  • Mulder's Mayhem
    Mulder's Mayhem 2 жыл бұрын +1

    Steve Jobs put his employees through tests psychologically by constantly checking to see if they believed in the validity of a good idea enough to challenge him on it when he was acting intimidating. If they broke through that and also made a good argument, he knew they were right for the position they earned, regardless of what Steve Jobs and Apple haters will have you believe. Sure, he wasn't perfect and still had flaws...but how the results of Apple turned out were certainly as perfect as any imperfect human being could possibly ever make them.

  • EverythingHR
    EverythingHR 10 ай бұрын

    Big strategic person-person business development is the key to success in today's business world.

  • Elñora Tena Webb PhD
    Elñora Tena Webb PhD 10 ай бұрын

    You want genius demonstrated consistently, you don't manage people - you lead with a vision, coaching, facilitation, respecting, valuing, investment of ideals and ideas, and foremost ongoing leveraging the genius of others in strategic and thoughtful ways. Importantly, too, there must be room for failing forward, learning from those experiences, continuing this rigorous process to learn what works and works effectively, then repeating this process because what worked historically or even yesterday will not necessarily work today or in the future. We benefit from honoring that we're integral to life itself, and change is a constant to help us grow for growth the purpose of life. I value you, all of you, who like Steve Jobs opt to grow continuously, make and learn from failures and successes in order to create solutions that many of us did not (or do not) know we require in order to elevate/shift/transform us as a species to honor our roles within this organic and spiritual realm.

  • Hiram Douglas
    Hiram Douglas 10 жыл бұрын

    As a regular Joe I had no problems operating an MP3 player back then. All I had to do was copy my songs and paste them in a file. Windows was pretty easy to operate as well and it gave, and still gives, me more control over my OS.
    That's fine if you like Macs; I like em too. But they charge too much for what you actually get out of it in my opinion.

  • Joel Owens
    Joel Owens 26 күн бұрын

    Basically a smart business owner over time knows they do not have all the best ideas no matter how intelligent they are.

  • Jordan Cobb
    Jordan Cobb 2 жыл бұрын +57

    Remember: when they bring you a prototype they're extremely proud of and have been working on for months, if it's a couple millimeters thicker than you like, chuck it in your office fish tank. That will motivate them.

    • Joaquín Ferrazzi
      Joaquín Ferrazzi 2 жыл бұрын +6

      he did that to show them that it had more space inside it, not just to show he was angry. And you obviously have to be strict sometimes

    • David Espinosa
      David Espinosa 2 жыл бұрын +12

      Of course it would help to know the 'thickness to beat' in advance.
      In organized companies, thing usually are not like: "I have been working on this project the last 2 years, and my manager found out just 2 minutes ago what I was in, all these last months" 😒

  • nfulena
    nfulena 9 жыл бұрын +2

    Nice that he trusts others and meets his teams and not just sit in his office and on biz trips!

  • Jake Hookom
    Jake Hookom 6 ай бұрын

    We don't have committees, but we meet 3 hour blocks a week and then we have the teams meet frequently... interesting use of terminology 🙂

  • Pedro Zaragoza
    Pedro Zaragoza 5 жыл бұрын

    Concise and simple explanation. Great.

  • buenos
    buenos 7 ай бұрын

    "The best ideas must win" great quote. At many companies the ideas are ranked by the corporate title of the person who said it, for example level-5 engineers idea eliminates the level-4 engineer's idea, they also slander the lev4 if he dared to have an idea different than the leve5's idea, or if they dare to find flaws in their approach. Some people hated Steve Jobs, i guess the mediocre ambitious types did, because they could not assert their power over other people when their ideas were bad. They don't have that problem at big aerospace companies where corporate HR helps them retaliate against any talented person they can't compete against.

  • H
    H  Жыл бұрын

    Omg.. this vid just proves the most successful people in the world are the revolutionary, the creative, and the intelligent, not some average tyrant. It's really people like Steve Jobs who make the world interesting.

  • Mango
    Mango 7 жыл бұрын +803

    His mentality is amazing.

    • Ahmed Ace
      Ahmed Ace 2 жыл бұрын

      Yeah !! This kind of people seem to be above normal ,they are very wise and mentally strong
      I WONDER HOW ???!

    • Shenaniganiser
      Shenaniganiser 2 жыл бұрын

      Danijel Daemon His business ethos was also an extension of his personality - controlling & avaricious.

    • Shenaniganiser
      Shenaniganiser 2 жыл бұрын +1

      He was a jerk Khaleesi !!

    • boz
      boz 2 жыл бұрын

      which part? Where he says you need great employees and great ideas? Erm, who the ef doesn't want the best people and ideas?

  • ONO
    ONO 2 ай бұрын +1

    thats why he is one of the best founders and CEO's Ever.

  • Stanislav Barinov
    Stanislav Barinov 10 жыл бұрын

    I believe that you can let them work so much on their own only if they are paid really well

  • Alexander Lange
    Alexander Lange 10 ай бұрын

    He is right: " ...the best ideas have to win, otherwise good people don't stay..."

  • PrintLife
    PrintLife 2 жыл бұрын +3

    the last 20 seconds is the essence of the whole interview, those are the words my boss needs to hear.

    • Raul Cuc
      Raul Cuc 2 жыл бұрын

      "Otherwise good people don't stay..." why don't you leave if you seem to know better then your boss?